Portfolio
Aaron
John
Venture Builder · Product & Commercial Leader · Founder/Operator
Ten years taking products and ventures from an ambiguous idea to evidence, investment and a company that stands on its own. Co-founded Tranquiliti, raised over £1m and returned 2 to 3x to early backers. Now builds and spins out ventures inside Nesta's Mission Studio: three built, two already independent companies, the first of those in six months.
Go after whatever would sink the venture or product first, wherever it sits: solution, customer, distribution, commercial model. Test it as cheaply and quickly as it can be tested, and measure across all of it, so what comes back can decide whether to build, change or stop.
Growth is a different decision, not a different strategy. Do not scale failure. Find the part already working, the channel that repeats and the signal that compounds, put the money behind those, and build only enough to carry the growth.
Select a section
What I build, and what it sits on
Ventures and product are the work. Service and learning design are the ground it was built on.
Ventures
Taking an idea to a company that can stand on its own: the commercial model, the capital, and the call to back it.
Product
Shipping things people use, and proving they work before scaling them, including inside regulated markets.
Earlier ground
Service Design
Redesigning how a service actually runs: who does what, on what evidence, and when.
Learning Design
Designing how people learn to build, not just what they need to know.
Kit
What I work on
Across ventures of my own, ventures built for a studio, services redesigned for a council, and programmes run for founders.
CONTINUE?
Open to conversations about product, venture and studio-building work.
